Learning from Nissan’s ‘Aging Suit’

Kevin Wong by Kevin Wong, posted April 18th, 2008
categorized under featured

nissan3.jpg
I recently came across an article that talks about one approach Nissan has created to help their designers really understand and empathize with a class of their users. As shown in the photo above, they’ve designed a suit that constricts and limits mobility, as well as strains wearers, in order to mimic what movement is like for the elderly who drive.

While similar efforts likely exist, it’s nevertheless a great example of how designers can develop tools to better realize how their decisions affect the experiences they create. By coming up with methods/techniques such as this ‘aging suit’, designers can be freed from having to imagine problems (real or perceived) and instead experience them first hand in an actual, realistic context.

As technology becomes more and more integrated into our daily lives, and as digitally-based user interfaces become the means by which we interact with such technology, how might those of us who create and deliver digital experiences learn from Nissan’s example?

What new methods and techniques can we create to not only understand the context and impact of design decisions, but also allow us to experience nuances not otherwise possible?

In today’s world, as the lines become increasingly blurred between where hardware and software experiences begin and end, it will not only be helpful to create such new ways of looking at and understanding design decisions, but soon necessary.

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2 Comments [+add]

  • 1. olen  said on  April 25th, 2008 at 8:40 am

    How insightful! Thanks for sharing.

    One aspect of user research that I’m interested in exploring in the future is “auto-ethnography” whereby the designer becomes immersed in the user’s experiences. ( http://en.wikipedia.org/wiki/Autoethnography )

    It’s less likely that there is ever time or budget for such a thing, but I have found that some of the design insights come from having not just empathy, but a direct immersive experience - almost designing for one’s self, but in the environment/situation of the target users.

    For example, one research project at Expedia.com that yielded deeper insights was one where the researcher spent a month living and working in the environment of the user - in this case a call center. The researcher worked as a call center representative and was able to experience their pains personally and viscerally.

  • 2. Hlavaty  said on  April 29th, 2008 at 9:04 am

    Wow, that’s just fantastic. The height of user empathy. Nice find.


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